One half of us always dreamed of owning a boutique. With a love for fashion, she studied at FIT, then spent years planning events and parties. Her subsequent 15-year chapter as a stay-at-home mom didn't pause that passion; it refined it. That time instilled a profound appreciation for clothing that is genuinely effortless, comfortable, and beautiful for the reality of everyday life. Now she's bringing that effortless style to Rosie Karma. Every piece we carry has been carefully handpicked by her, with love, good vibes, and a sharp eye for what makes you look and feel your best. Because she's always been everyone's hype girl. Now she's yours.

The other half? A multitasking mom and tech salesperson who swears anything can be figured out. You just might have to pivot a thousand times first. She's the strategist, the problem-solver, the behind-the-scenes techy who keeps the dream moving forward. We always knew we'd go into business together. We just didn't know what it would look like. When the t-shirt idea didn't quite hit, we looked at each other and said, "F*ck it, let's try the boutique." Because honestly? Life's too short not to go after what sets your soul on fire.